An old wedding or engagement ring can be a painful reminder for some or a source of fond memories for others; one constant, however, is the difficult decision of what to do with the ring once it no longer has a place on your finger.
Our founder, René Koechli, has been through this same dilemma, and his personal experience is what led him to start RingAid. A few years ago, after his second divorce, René asked himself what should happen to his wedding ring. He could not bring himself to try and sell it or just give it away, and so it disappeared deep into the back of a drawer, like the rings of so many others separated.
It wasn’t until the beginning of 2020, on a hike through the Swiss mountains, that René realized his ring had the potential to do so much more than sitting idly in its drawer. Instead, he saw it as an opportunity to help others, and thus the idea for RingAid was born.
Since then, RingAid has partnered with a growing list of non-profits and charities in order to help facilitate a simpler process for moving on from old wedding and engagement rings, while helping these charities raise money for their causes.